Brand strategy and website design for the next generation multi-site in-context secure content managment systems.
Portland Labs required a website to introduce and promote their new multi-site CMS product, Liberta Server. Due to the complex and technical nature of the original source material, 76West identified multiple consumer facing touchpoints that needed to be presented in an easy to understand way. A site architecture was developed and new content was written to address important product information with a conversational presentation. A fresh, clean layout was designed to extend the nascent brand, create leads and present a user friendly experience on each page across the site.
Website Content + User Interface
- Website Design & Copy
- Site Architecture
- Icon System
- Communication Development
Comprehensive rebrand program that builds on legacy, heritage and the camper spirit for a historic Adirondack summer camp.
A human identity for a ground breaking research network organization.
Website UI/UX, content development and marketing platform for multi-site CMS tool.
Strategic brand Identity for international med-tech market entry firm.