Liberta Server
Brand strategy and website design for the next generation multi-site in-context secure content managment systems.
Overview
Portland Labs required a website to introduce and promote their new multi-site CMS product, Liberta Server. Due to the complex and technical nature of the original source material, 76West identified multiple consumer facing touchpoints that needed to be presented in an easy to understand way. A site architecture was developed and new content was written to address important product information with a conversational presentation. A fresh, clean layout was designed to extend the nascent brand, create leads and present a user friendly experience on each page across the site.
Website Content + User Interface
Services
- Website Design & Copy
- Site Architecture
- Icon System
- Communication Development
Icon Family
Site Architecture
The sitemap for the Liberta Server project served as a foundational UX asset to organize and structure the platform’s content and functionality. It clarified the relationships between interface elements, helped align internal stakeholders around user priorities, and provided a clear roadmap for interface development. This helped the team have focus and clarity to ensure a scalable, intuitive experience that reflects the platform’s flexibility and power.
Related Work
Identity, Advertising and Website for career training program
Naming, Brand Strategy, Brand identity, content development and website for national healthcare consultant.
Website UX/UI, content development and marketing platform for a secure multi-site CMS platform.
When presentations become stories, not just charts and graphs, they evolve into transformative experiences.
