We create brands for exceptional companies.

Strategy. Content. Design. Growth. Brand strategy, positioning and platform solutions that are tailor made for our clients by collaboration combined with@nbsp;their vision to for long-term success. Organizations that provide clear, balanced experiences will create stronger brand platforms that customers and employees can rally around. This is how 76West builds brands.

Junior Achievement
When presentations become stories, not just charts and graphs, they evolve into transformative experiences.
Genius NY
Investor and community communications materials for startup incubator focused on unmanned vehicle industry.
Research, strategy, identity and communication for regional co-operative education services provider.

Concept Development. Branding, Design, Strategy.

Is your company, brand, or product looking for strategic creative partner to help bring concepts to life. Do you need help developing and managing a brand concept? 76West can work with you to help bring a brand concept to life for a board presentation, investment pitch in a meaningful, memorable and iconic presentation. From global businesses, regional powerhouses and challenger brands, we help companies realize thier product and brand concepts to take them to the next stage of development.


Local, Regional, National

Our expertise in brand identity development has no boundaries, only possibility. From our office in Syracuse, New York, we serve clients from New York to California. We work with@nbsp;clients across the United States and 4 countries in markets such as B2B. Education, Non-Profit, Business, and Corporate. We can help you do what you do better. View our past experience for examples of our solutions.

View Client Solutions

Creative Concept Development

When we help you develop a creative concept we're seeking the@nbsp; “big idea” you're trying to find or promote. A big idea is a way of seeing better and working smarter, not just some vague notion or another piece of knowledge. The big idea is our lens for looking at the world. The big idea will capture an audience’s interest, influence an emotional response and inspire them to take action. Concepting is the process of coming up with ideas based on insights gained or research that was done and testing them to see if they accomplish all three of these tasks. 

Concept development is an important step in the brand process because it’s where all ideas and possibilities are explored while staying focused on business goals. During concepting we will:

  • Use research-based rationale to generate ideas. All kinds of ideas.

  • See how an idea can expand to a campaign and determine if it will work (or not) across multiple media channels.

  • Create a presentation to share the new concept with your board of directors, employees and salesforce and investors.

When you need professional concept development for a new brand identity, product, publication or website, contact 76West directly +1 315.569.0642.

Is it time to consider your brand? 76West can help.

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Our Approach

Brand Strategy is a core business function℠. We work with our clients to develop an approach aimed at defining, refining and executing comprehensive strategies that align with your brand's essence and business objectives.

Meet our leadership team.

Brand Strategy

Brand Discovery
Brand Positioning
Content Strategy
Research & Insight Development

Brand Identity

Brand Guidelines
Business Systems
Content Development
Visual Systems

Brand Experience

Consumer Product Goods
Digital + Web
Email + Direct Marketing
Mobile + Responsive

Industries Experience

76West offers experience across a many of industry sectors which allows us to cross-pollinate the best ideas between industry silos to a great, exponential effect. The following are markets we have tangible experience with.


Alumni Relations
Building and Construction
Economic Organizations
Furniture + Home Goods

Green Building
Higher Education
High Tech
International Trade
Manufacturing (B2B)
Medtech/Life Sciences

Private Equity
Professional Services
Real Estate + Development
Renewable Energy
State + Local Government
Venture Capital