Concept Development. Branding, Design, Strategy.

Is your company, brand, or product looking for strategic creative partner to help bring concepts to life. Do you need help developing and managing a brand concept? 76West can work with you to help bring a brand concept to life for a board presentation, investment pitch in a meaningful, memorable and iconic presentation. From global businesses, regional powerhouses and challenger brands, we help companies realize thier product and brand concepts to take them to the next stage of development.

Local, Regional, National

Our expertise in brand identity development has no boundaries, only possibility. From our office in Syracuse, New York, we serve clients from New York to California. We work with@nbsp;clients across the United States and 4 countries in markets such as B2B. Education, Non-Profit, Business, and Corporate. We can help you do what you do better. View our past experience for examples of our solutions.

Creative Concept Development

When we help you develop a creative concept we're seeking the@nbsp; “big idea” you're trying to find or promote. A big idea is a way of seeing better and working smarter, not just some vague notion or another piece of knowledge. The big idea is our lens for looking at the world. The big idea will capture an audience’s interest, influence an emotional response and inspire them to take action. Concepting is the process of coming up with ideas based on insights gained or research that was done and testing them to see if they accomplish all three of these tasks. 

Concept development is an important step in the brand process because it’s where all ideas and possibilities are explored while staying focused on business goals. During concepting we will:

  • Use research-based rationale to generate ideas. All kinds of ideas.

  • See how an idea can expand to a campaign and determine if it will work (or not) across multiple media channels.

  • Create a presentation to share the new concept with your board of directors, employees and salesforce and investors.

When you need professional concept development for a new brand identity, product, publication or website, contact 76West directly +1 315.569.0642.

Is it time to consider your brand? 76West can help.

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We create brands for exceptional companies.

Strategy. Content. Design. Growth. Brand platform solutions that are tailor made for our clients by collaboration and the desire to position their company for long-term success. Organizations that provide balanced experiences across digital and physical media will create stronger brand platforms that customers and employees can rally around. This is how 76West builds brands.


Our Approach

76West is built on the belief that all successful brands have a human component that is best shared by a compelling story. We create a message and experience for our clients that transcends technology and becomes the foundation of their brand. The result? Increased brand awareness, trust, loyalty and profitability.

Meet our leadership team.


Brand Strategy

Brand Discovery
Brand Positioning
Content Strategy
Naming
Research & Insight Development

Brand Identity

Brand Guidelines
Business Systems
Content Development
Visual Systems

Brand Experience

Consumer Product Goods
Digital + Web
Email + Direct Marketing
Environmental
Mobile + Responsive
Print


Industries Served

Architecture Firms
Banking
Economic Organizations (EDOs)
Energy
Entertainment
Furniture Industry
Green Building

Higher Education
Insurance Companies
International
Manufacturing (B2B)
Medtech/Life Sciences
Museums
Not-for-Profits

Private Equity Firms
Professional Services
Renewable Energy
Retail
Software/Technology
State + Local Government
Venture Capital Firms

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Contact 76West today to learn how we can make apply our expertise strategic thinking to your brand for better results.

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