Strategic brand identity and communications program for international Med-Tech market entry firm.



BioPortUSA, a medical technology firm specializing in U.S. Market entry for foreign-based life science companies required a brand strategy for the one-of-a-kind organization. 76West developed new identity and communications strategies for both print and digital platforms with the goal of presenting the complex nature of BioPortUSA's services in an uncluttered and easy to understand way.



  • Brand Strategy
  • Brand Positioning
  • Visual Identity
  • Communication Strategy
  • Presentation Design
  • Brand Guidelines



Our goal for this project— and for BioPortUSA— was to take extremely complex information and make it easy to understand, both in communications and presentation.

Online Strategy

By its nature, U.S. Market entry for foreign-based life sciences companies is a complex process, involving 4 areas: market access, legal requirements, FDA approval and brand development. 76West developed an online strategy and narrative that showcases BioPortUSA’s deep expertise and services, presented in a modern, clean format that can be easily read on desktop and mobile devices.


Sales Tools and Marketing Communications

76West created content for sales tools used by BioPortUSA’s members with the goal of simplifying complex information and processes. An overall brand story and narrative was developed for each of the 4 areas that every foreign-based life science company addresses when considering U.S. Market entry. Our goal was to present information in quick, uncomplicated language that simplifies a normally dense subject matter.





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