A facilitated conversation moderated by 76West with leadership and key stakeholders from within your organization. The session will:
1. Forms team alignment
2. Identifies goals and outcomes
3. Determine Audience
4. Refine communications
5. Expose Opportunities
The value of our Insight Session is to have a collective exchange of ideas and thoughts, then documenting those ideas as a way to measure and guide the balance of the process, while identifying additional needs and opportunities for marketing and communication.
Senior leadership within your organizations participates in the process in a dedicated half-day or full day series of custom questions. We start by conducting an exercise to reveal each individual’s expectations for the company’s goals. Expressing emotion is important for every brand. Emotion elicits buy-in, highlights similarities amongst stakeholders, and ultimately will help us to understand and reveal opportunities and goals. This becomes the foundation for future project briefs. Finally, we conclude the day with a group brainstorming session guided by strategic questions that will help to define deliverables and action items.
Do you need a help developing a long-term strategic plan for your organization? BrandGPS®.
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