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Compass

Every team needs to have a shared purpose and common goals. Sometimes, those ideas are hidden within an organization and as such, not visible to all stakeholders. Compass is a facilitated exchange of ideas in an open group session.

76West Compass:

A facilitated conversation moderated by 76West with leadership and key stakeholders from within your organization. The session will:

1. Forms team alignment
2. Identifies goals and outcomes
3. Determine Audience
4. Refine communications
5. Expose Opportunities

The value of our Compass Session is to have a collective exchange of ideas and thoughts. We then document those ideas as a way to measure and guide the balance of the process. A sucessful Compass Session will identify additional needs and opportunities for brand strategy and communication.

Our Process

Senior leadership within your organizations participates in the process in a dedicated, facilitated workshop. We start by conducting an exercise to reveal each individual’s expectations for the company’s goals. Expressing emotion is important for every brand. Emotion elicits buy-in, highlights similarities amongst stakeholders, and ultimately will help us to understand and reveal opportunities and goals. This becomes the foundation for future project briefs. Finally, we conclude the day with a group brainstorming session guided by strategic questions that will help to define deliverables and action items.


76West Compass is our process to expose meaningful insight hidden within your organization. Contact us today to learn more.


BrandGPS®

Do you need a help developing a long-term strategic plan for your organization? Our BrandGPS® program is a helps develop brand vision to support business growth.