A facilitated exercise requiring your participation to reveal details about your brand’s 4 BrandGPS® Waypoints: Category, Identity, Performance & Emotion. These Waypoints become the foundation of the brand strategy and guide us through a long-term strategic plan.
Determining hidden and untapped potential for your brand and your company. We identify the coordinates that create the balanced intersection of business, story & aesthetic. This defines your Unique Brand Proposition, and becomes the foundation for all strategic brand communication.
Creating a roadmap and strategic plan for the long-term evolution and growth of your organization. This leads to sustainable brand equity and compelling brand communication.
© 2017 · 76West Consultancy, LLC · Navigation For Business Growth™ · Made with in New York.
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