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Our Process

76West BrandGPS

Our brand development and management process is BrandGPS.® This bespoke 3-phase process systematically creates the Unique Brand Proposition (UBP). The UBP becomes the foundation for identifying untapped growth potential and developing outstanding and compelling communication strategies. BrandGPS is executed in three phases: Assessment, Analysis, Action.


Assessment | Phase One

A facilitated exercise requiring your participation to reveal details about your brand’s 4 BrandGPS® Waypoints: Category, Identity, Performance & Emotion. These Waypoints become the foundation of the brand strategy and guide us through a long-term strategic plan.

Category

Identity

Performance

Emotion

Analysis | Phase Two

Determining hidden and untapped potential for your brand and your company. We identify the coordinates that create the balanced intersection of business, story & aesthetic. This defines your Unique Brand Proposition, and becomes the foundation for all strategic brand communication.

Action | Phase Three

Creating a roadmap and strategic plan for the long-term evolution and growth of your organization. This leads to sustainable brand equity and compelling brand communication.

Our collective experience includes global companies and organizations from around the world.

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