Communication in a Digital Age

Effective communication is the exchange of thoughts, ideas, messages and information between people or groups. Whether you are talking to a friend or researching a new car for a possible purchase, those interactions envelop us everyday, building relationships, informing us and calling us to action.

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What Does Your Brand Believe?

There is no greater thing that your organization can do then to assess where you are and identify the pathways for improvement and growth. A vital part of that process is to clearly communicate to your customer what you believe in, because it is an extension of your brand and your promise to them. Do you operate in a way that shows what you truly believe? Here are 5 things you can do.

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76West Named Agency of Record for BioPortUSA

76West, a Syracuse-based brand consultancy, was recently named agency of record by BioPortUSA. BioPortUSA offers companies the benefits of partnering with U.S.-based professionals whose industry knowledge and market experience will ensure the successful establishment of a business entity and accelerate the commercialization of product assets for the U.S. market. 76West will provide strategic planning, traditional and social brand strategy and execution. 76West will manage all of the North American branding and communication for BioPortUSA.

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