Having a strong brand is essential in today’s digital arena. Within a matter of a few clicks or seconds, someone can find out who you are, what you believe in and how you act. Those 3 things can make or break a brand. So it goes without saying, the creation of a brand or a rebranding exercise is an important process for the good health and longevity of a company.
One of the biggest questions young companies ask themselves is “how much should we spend on our branding and marketing?” You’ve already allocated or spent funds for research, product development and production, but aren’t sure how much to commit for marketing at this stage. “It’s most important for us to get the product ready and then we’ll worry about marketing, right??!!??” Well, not exactly. Timing is everything.