Marc Stress, co-founder of the Syracuse-based brand consultancy 76West, has been named one the "People to Watch" by the publications Graphic Design USA (GDUSA) Survey, now in its 56 Year. According to publisher Gordon Kaye, each year GDUSA chooses a group of People To Watch who embody the spirit of the creative community. GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service.. The news monthly has been a leading source of industry information and resources for creative professionals since 1963.
There are consultancies big and small, some that specialize in a particular industry and others that have clients in multiple vertical markets. There are other firms that take a singular approach based on a specific technology or tactic. Often, the first thing a potential client does when researching a brand consultancy is to look at their portfolio before having any actual face to face discussions to discuss a project or need.