There are consultancies big and small, some that specialize in a particular industry and others that have clients in multiple vertical markets. There are other firms that take a singular approach based on a specific technology or tactic. Often, the first thing a potential client does when researching a brand consultancy is to look at their portfolio before having any actual face to face discussions to discuss a project or need.
Effective communication is the exchange of thoughts, ideas, messages and information between people or groups. Whether you are talking to a friend or researching a new car for a possible purchase, those interactions envelop us everyday, building relationships, informing us and calling us to action.