Why and How to Avoid the Design Cycle of Doom

Are you looking to hire designers or enhance your team's design competency? Or improve how design can significantly contribute to your objectives? Design has evolved. A common misconception is assuming that the sole purpose of design is to make things look good. This belief is holding back the ability to engage design. Design = style is not only an outdated cliché but also undermines the value of design and reduces it to the trivial and subjective. The value of design goes beyond aesthetics.

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Approach to Creativity

At 76West, creativity isn't just a skill; it's the essence of our work. We approach every project with an unwavering commitment to push the boundaries of imagination and innovation. Our creative process is an artful dance that unfolds in several distinctive steps:

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Carbon Targets for The Design Industry

As part of our Design Declares commitment, we need to define what an acceptable carbon footprint is for the design industry at large. In this article by Jo Barnard of Morrama, we provide some insight.

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Design Delcares Global Supporter

Design Declares is a growing group of designers, design studios, agencies and institutions here to declare a climate and ecological emergency. As part of the global declaration movement, we commit to harnessing the tools of our industry to reimagine, rebuild and heal our world.

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Certified Concrete CMS Services Partner

Concrete CMS has long been our favorite content management system. Our customers find it easy to use, providing ways to update and mange their website content that makes this quick and easy. Our team has contributed to the Concrete CMS community and built dozens of websites from the simple to the complex on its foundation. For the third year, 76West is a Certified Partner.

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