The Importance Of Early-Stage Investment In Marketing For Building Your Brand

One of the biggest questions young companies ask themselves is “how much should we spend on our branding and marketing?” You’ve already allocated or spent funds for research, product development and production, but aren’t sure how much to commit for marketing at this stage. “It’s most important for us to get the product ready and then we’ll worry about marketing, right??!!??” Well, not exactly. Timing is everything.

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Upstate.Design

Upstate.Design is the the abridged and unofficial directory of the “upstate” new york design community.

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Our Friend and Client Richard Shaw

Through our work, we’re fortunate to have close working with our clients. We forge meaningful relationships and form friendships that last beyond the bounds of project at hand. 76West is saddened to note the death of our client Richard J. Shaw, CFO of Jerash Holdings on October 27, 2019. Mr. Shaw had was with Jerash as Chief Financial Officer since 2017. Mr. Shaw, who succumbed to a long and hard-fought battle with cancer, was 52.

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Branding for Your Small Business

Join 76West at the Tech Garden for an installment of the Marketing Mavens Series: Branding For Your Small Business. 76West will share the benefits of developing a brand platform for small business through examples of brands you know and love that can be applied to any business that wants to grow.

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Agency Co-Founder named People To Watch

Marc Stress, co-founder of the Syracuse-based brand consultancy 76West, has been named one the "People to Watch" by the publications Graphic Design USA (GDUSA) Survey, now in its 56 Year. According to publisher Gordon Kaye, each year GDUSA chooses a group of People To Watch who embody the spirit of the creative community. GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service.. The news monthly has been a leading source of industry information and resources for creative professionals since 1963.

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