Although a lot of attention has been paid recently to the way Google and the other search engines have shifted their algorithms, emphasizing quality content over pure keyword density and linking, these technical details only tell half the battle. Although those measures are taking away a lot of the “junk” results that searchers don’t like, they don’t change the fact that competition for the top search engine spots is getting stiffer than ever.
Launching a new brand, product or service should be an exciting time in your company. With proper planning, a launch event can be a great opportunity to engage your entire company and all audience strata in the process. This timeline is based on our strategic approach.