One of the biggest questions young companies ask themselves is “how much should we spend on our branding and marketing?” You’ve already allocated or spent funds for research, product development and production, but aren’t sure how much to commit for marketing at this stage. “It’s most important for us to get the product ready and then we’ll worry about marketing, right??!!??” Well, not exactly. Timing is everything.

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Upstate.Design is the the abridged and unofficial directory of the “upstate” new york design community.

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Through our work, we’re fortunate to have close working with our clients. We forge meaningful relationships and form friendships that last beyond the bounds of project at hand. 76West is saddened to note the death of our client Richard J. Shaw, CFO of Jerash Holdings on October 27, 2019. Mr. Shaw had was with Jerash as Chief Financial Officer since 2017. Mr. Shaw, who succumbed to a long and hard-fought battle with cancer, was 52.

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