There’s something incredibly powerful about marketing campaigns that create an emotional connection, ones that break boundaries, compel us to action and tug at our heartstrings. Sometimes, that requires putting data and analytics to the side and acting with passion and intuition. In other words, embracing emotion and humanity. It’s a simple, low-tech strategy that’s incredibly effective because it addresses the universal basic instincts we all share, creating connections and ultimately, long-term customer loyalty.

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Covid-19. There, I’ve said it. I didn’t even wait a sentence or two to mention it, let’s just acknowledge the elephant in the room. In many different ways, we have all been affected by the Coronavirus. Hopefully, you and your loved ones have not been stricken by it. But you have all either been social distancing, become home-school teachers or are now working at home. It’s completely taken us out of our normal routines, both in our personal and professional lives. This is different.

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In our first webinar, we addressed how to stay viable in a unique landscape. The discussion was really good and so were the questions. Based on what was discussed and the engagement, we thought it would be helpful to “come together” (right now) as a marketing community and network with other individuals to help solve some of the specific challenges that you or your customers are dealing with today. Challenges such as those that we heard during our first webinar, like: ‘our flagship event was canceled; how do we pivot and generate momentum on such short notice?’ or ‘how can our company communicate an innovative solution while being sensitive to the current business climate?’.

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