Thinking of building or refreshing your Brand? Here are some essential things to think about before you begin the journey. A New Year provides inspiration and opportunity to take the initial steps that will chart a path for growth. Building or refreshing your brand should be a central component of the plan.
Although a lot of attention has been paid recently to the way Google and the other search engines have shifted their algorithms, emphasizing quality content over pure keyword density and linking, these technical details only tell half the battle. Although those measures are taking away a lot of the “junk” results that searchers don’t like, they don’t change the fact that competition for the top search engine spots is getting stiffer than ever.