Strategy. Communication. Design.
We help brands mature.

Brand Strategy

Brand Discovery
Brand Positioning
Content Strategy
Naming
Research & Insight Development

Our approach combines analytical understanding with creative ingenuity, guiding brands towards their unique identity and market positioning. We develop cohesive brand experiences designed for long-term growth.

 

Brand Concepting + Protoyping

Brand Prototyping
Board Presentations
Concept Consultation
Innovation
Proof of Concept

Our expertise lies in crafting prototypes that breathe life into visions, allowing you to visualize, refine, and bring your concepts to fruition. We transform abstract ideas into viable, tangible prototypes that bring "napkin sketches" to reality.

Brand Identity

Brand Guidelines
Branded Programs
Business Systems
Content Development
Visual Systems

Building on a confident strategic position, we craft timeless identities@nbsp;that leave a lasting impression. Let us define your brand's visual language, for consistency and resonance across every touchpoint, and empowering your brand to stand out in the marketplace.

Our Services

Our Work

We partner with companies and organizations in the B2B, not-for-profit, education, healthcare and technology industries. Our work includes brand strategy, brand identity, sales collateral and digital communications. We believe that the best solutions are realized through clarity to encourage for the natural growth and evolution of the companies we collaborate with.

International Climbing Machines
Product and capabilities communications materials for robotics inspection company.
Worldcrypto News
Brand identity, and news website for cryptocurrency news outlet.
Adirondack Woodcraft Camps
Comprehensive rebrand program that builds on legacy, heritage and the camper spirit for a historic Adirondack summer camp.

Plotting a Path: BrandChart™

BrandChart™ is our bespoke system of tools to help get the most of your brand. See the BrandChart™ overview, or choose a specific function to learn more below. Each of these strategic tools create the framework for your brand to evolve and grow with your organization. We'll work with you to identify the best path.

Brand Audit

A thoughtful review of all facets, assets and functions of an organization's brand.

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Compass

A facilitated collective exchange of ideas to navigate brand growth and alignment.

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Brand Position

76West’s exclusive brand development and management tool.

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