Marc Stress joins 9 other industry experts in sharing advice, life tips and ideas for new and recent grads of design school programs.

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Launching a new brand, product or service should be an exciting time in your company. With proper planning, a launch event can be a great opportunity to engage your entire company and all audience strata in the process. This timeline is based on our strategic approach.

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In addition to the work we do that you'd expect from a brand consultancy, such as websites, sales materials, presentation design and logos, another service that 76West also performs is Naming Exercises. We've helped develop many names for brands, companies, products and services. Over the years, we've learned a few things about this important step in brand development. Here are 5 things we feel are crucial to making the process successful.

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There’s something incredibly powerful about marketing campaigns that create an emotional connection, ones that break boundaries, compel us to action and tug at our heartstrings. Sometimes, that requires putting data and analytics to the side and acting with passion and intuition. In other words, embracing emotion and humanity. It’s a simple, low-tech strategy that’s incredibly effective because it addresses the universal basic instincts we all share, creating connections and ultimately, long-term customer loyalty.

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