+1 315.569.0642

Who are we?


76West is founded by industry veterans who have a passion for business development, brand strategy, content creation and creative direction.

Keith D'Mello, Managing Partner, Creative Director

Keith D'Mello

Managing Partner,
Creative Director

Mark Lesselroth, Managing Partner, Business Development

Mark Lesselroth

Managing Partner,
Business Development

Marc Stress, Managing Partner, Creative Director

Marc Stress

Managing Partner,
Creative Director

Our Team

The success of an organization is dependent on the people behind it. At 76West, we’ve assembled a team of industry professionals from each of our vertical markets who bring a wealth of knowledge, experience and passion for what they do. Their expertise allows us to offer best in class attention and service to you to fulfill your organization’s needs.

Brand Strategy

Robert Bee

Rob is an international brand communications consultant with an extensive track record in developing and implementing compelling communication strategies to help position brands for sustainable business growth.

During his career at BBDO, Ogilvy & Mather, DDB/Ritter & Bee, DMB&B, and Bee Schmulder Advertising, he held positions as Creative Director, VP/Creative and Senior Partner while helping companies gain a competitive edge in traditional and digital media. His work has included guiding website start-ups to Fortune 500 brands, developing strategies to build relationships and connections with their target audiences.

He has worked on brand strategy for AXA, BMW, Proctor & Gamble, Lufthansa, Ferrero International, Henkell-Soehnlein, Mattel, Mercedes Benz and dozens of other global brands.

Rob studied film, cinema and video, earning a Bachelor Of Arts from HFF Munich.


Beverly Breitenbach

Beverly is a marketing and strategy specialist with expertise in healthcare communications and solutions for the pharmaceutical industry. Her career includes experience in new pharmaceutical and OTC product launches, product branding and repositioning focused on consumer, advocacy, professional and B2B audiences.

For 17 years, Beverly worked at the U.S. operation of Torre Lazur McCann, the healthcare division of McCann Erickson, one of the top three global healthcare advertising agencies in the world. She ascended to the positions of President and CEO and led highly successful launches of major brands and multi-year campaigns for a client roster that included Pfizer, Bristol-Myers Squibb, GlaxoSmithKline, Johnson & Johnson, Roche, and Novartis. In 2006, Beverly founded The Twenty/Twenty Group, working with experienced communication, clinical and industry experts to boost sales above and beyond their existing efforts while solving pharmaceutical clients' communication and marketing challenges.

Beverly holds a Bachelor Of Arts in Mathematics from William Paterson University of New Jersey.

Financial + Consumer Marketing

Chris Jogis

Chris is a innovative marketing specialist with a proven track record of building brand and product portfolios, delivering integrated programs in both traditional and online media. During his career, he has worked at Mastercard Worldwide, Prudential, BlackRock, Broadridge Financial Solutions, Pepsi-Cola, the National Football League and K•Swiss.

While holding positions such as Senior Vice President US Consumer Marketing, Vice President Brand Marketing Communications and Senior Marketing Manager National Promotions, he has developed strategies for successful new product launches, supervised co-branding partnerships, led execution of global investment management advertising and created brand awareness initiatives to drive business for consumer and corporate segments.

Chris earned a Master Of Business Administration in Marketing & International Business from Northwestern University and a Bachelor Of Science degree In Finance from Arizona State University.

Life Sciences

James Laird

Jim has devoted much of his career to the Life Sciences industry having served in leadership positions in pharmaceutical, medical device, information technology and talent acquisition companies. Initially in pharmaceutical sales at SmithKline (now GlaxoSmithKline plc) and later in 1995 founding Jekeme International, he specialized in identifying and executing business growth strategies for early-stage and middle-market Life Sciences organizations.

In September 2001, he co-founded ParagonRx, a marketing services business focused on the design and implementation of programs for complex drugs, eventually becoming the industry leader in the creation of FDA sanctioned REMS programs.

Jim created BioPortUSA in 2007 to assist foreign-based Life Sciences firms establish market entry into the USA. BioPortUSA identifies the next global generation of innovative medical technologies that can have a positive impact on the US healthcare system.

Jim holds a Masters Of Business Administration in International Marketing and a Bachelor Of Science degree in Pharmacology from the University of Western Ontario.

Client Experience

We are experts in helping brands create flexible platforms that drive business growth. With a focus on today’s connected consumer, our experience includes national and international brands within b2b, higher education, financial and life-sciences + medical technology organizations. We love collaboration and have worked with a variety of brands that you know. Here are a few we've helped.

76West Brand Consultancy

358 W Jefferson St, Suite 200

Syracuse, NY 13202

+1 315.569.0642