+1 315.569.0642

Adirondack Woodcraft

Comprehensive rebrand program for a historic Adirondack Sleep-Away Camp.


With this rebrand, we helped cement the future of this decades old camp. We used history and legacy as a device to ground the brand architecture reinvigorating the legacy of the Camp. The brand program realizes a comprehensive approach that spans every facet of the business from camper orientation, staffing, admissions, and marketing.

Related Work

Rename and brand strategy and execution for regional health provider.

Adirondack Woodcraft Camps

Comprehensive rebrand program that builds on legacy, heritage and the camper spirit for a historic Adirondack summer camp.

International Climbing Machines

Product and capabilities communications materials for robotics inspection company.

Seneca Savings

Brand platform and identity system for regional savings and loan bank.

Genius NY

Investor and community communications materials for startup incubator focused on unmanned vehicle industry.

Portland Labs

Website content development and user interface for multi-site CMS platform.


Identity, Advertising and Website for career training program

76West Brand Consultancy

358 W Jefferson St, Suite 200

Syracuse, NY 13202

+1 315.569.0642