+1 315.569.0642

Adirondack Woodcraft Camps

Comprehensive rebrand program for a historic Adirondack Sleep-Away Camp.


With this rebrand, we helped cement the future of this decades old camp. We used history and legacy as a device to ground the brand architecture reinvigorating the legacy of the Camp. The brand program realizes a comprehensive approach that spans every facet of the business from camper orientation, staffing, admissions, and marketing.

Related Work

Identity, Advertising and Website for career training program

Genius NY

Investor and community communications materials for startup incubator focused on unmanned vehicle industry.

Portland Labs

Website UI/UX, content development and marketing platform for multi-site CMS tool.

Adirondack Woodcraft Camps

Comprehensive rebrand program that builds on legacy, heritage and the camper spirit for a historic Adirondack summer camp.


Rename and brand strategy and execution for regional health provider.

International Climbing Machines

Product and capabilities communications materials for robotics inspection company.

Seneca Savings

Brand platform and identity system for regional savings and loan bank.