Portland Labs required a website to introduce and promote their new multi-site CMS product, Liberta Server. Due to the complex and technical nature of the original source material, 76West identified multiple consumer facing touchpoints that needed to be presented in an easy to understand way. A site architecture was developed and new content was written to address important product information with a conversational presentation. A fresh, clean layout was designed to extend the nascent brand, create leads and present a user friendly experience on every webpage.
Investor and community communications materials for startup incubator focused on unmanned vehicle industry.
Website content development and user interface for multi-site CMS platform.
Comprehensive rebrand program that builds on legacy, heritage and the camper spirit for a historic Adirondack summer camp.
Rename and brand strategy and execution for regional health provider.
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