76West, a Syracuse-based brand consultancy, was recently named agency of record by BioPortUSA. BioPortUSA offers companies the benefits of partnering with U.S.-based professionals whose industry knowledge and market experience will ensure the successful establishment of a business entity and accelerate the commercialization of product assets for the U.S. market. 76West will provide strategic planning, traditional and social brand strategy and execution. 76West will manage all of the North American branding and communication for BioPortUSA.
The following interview was part of a visit that Mark Lesselroth, Managing Partner for 76West, participated in at Medical Mountain’s annual Innovation Forum. Medical Mountains is among the largest medtech clusters in Germany, and was host to over 300 companies from 5 different countries this year.