Compare 76West BrandChart Program

 

76West Offers 3 Tools For Strategic Brand Development. Compare the differences below.

Brand Audit

A thoughtful review of how an organization represents their core values, mission, message and identity through their existing marketing materials and communication strategies.

BRAND AUDIT IS FOR:

Companies that need to review and assess how their brand’s materials are currently conveyed to their customers and workforce.

PURPOSE:

  • Comprehensive review of company-wide brand communications platform in digital and analog applications
  • Reviews the 4 components of a companies marketing materials: Brand Voice, Digital, Print and Social Media
  • Visual brand program review
  • Identifies strategic opportunities
  • Allows for strategic suggestions by 76West to ensure maximum effectiveness and success for your marketing strategies
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Compass

A facilitated exchange of ideas in a group session. Compass can be conducted in-person, or via our digital implementation with your company’s leadership, stakeholders and customers.

COMPASS IS FOR:

Companies that need alignment in advance of debuting new initiatives or considering a new brand direction or to help clarify an inflection point in the arc of your organizations growth.

PURPOSE:

  • Forms team alignment
  • Identifies common goals and desired outcomes
  • Defines the foundation for next steps and a strategic path forward
  • Examines existing and new target audiences
  • Refines communications and create an outline for your brand story
  • Exposes additional opportunities to build visibility for your initiatives
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Brand Position

Our exclusive brand development and management tool. The bespoke 3-phase process systematically realizes the creation of the Unique Brand Proposition for your organization.

BRAND POSITION IS FOR:

Companies, organizations or business units that are looking to build a new brand or overhaul an existing one from top to bottom with the purpose of achieving a long-term strategy.

PURPOSE:

  • Analyzes the category that your company operates in
  • Analyzes and evaluates all aspects of your brand’s identity
  • Assesses your company’s performance profile and evaluates performance claims
  • Explores vision, purpose and desirability of your brand
  • Identifies untapped growth potential
  • Develops outstanding and compelling communication strategies
  • Increases value and promotes long-term market share
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BrandChart®

BrandChart is how 76West solves modern brand communications. These tools are part of our approach to helping business succeed.

Go To BrandChart® Overview

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