Compare 76West BrandChart Program

 

76West Offers 3 Tools For Strategic Brand Development. Compare the differences below.

Brand Audit

A thoughtful review of how an organization represents their core values, mission, message and identity through their existing marketing materials and communication strategies.

WHO IT’S FOR:

Companies that need to review how their brand’s story is currently conveyed to their customers and workforce.

PURPOSE:

  • Reviews the 4 pillars of a company’s marketing materials: Brand Voice, Digital, Print and Social Media
  • Reviews your brand story
  • Reviews the design of your marketing materials
  • Allows for strategic suggestions by 76West to ensure maximum effectiveness and success for your marketing strategies
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Compass

A facilitated collective exchange of ideas and thoughts in an open group session, conducted during a half-day series of questions and exercises with your company’s leadership.

WHO IT’S FOR:

Companies that need team alignment in advance of debuting new initiatives or launching a new brand direction.

PURPOSE:

  • Forms team alignment
  • Identifies commonalities, goals and desired outcomes
  • Lays the foundation for next steps and a strategic path forward
  • Examines existing and new target audiences
  • Refines communications and create an outline for your brand story
  • Exposes additional opportunities to build visibility for your initiatives
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Brand Position

76West’s exclusive brand development and management tool. This bespoke 3-phase process systematically realizes the creation of the Unique Brand Proposition (UBP) for your organization.

WHO IT’S FOR:

Companies that are looking to build a new brand or overhaul an existing one from top to bottom.

PURPOSE:

  • Analyzes the category that your company operates in
  • Analyzes and evaluates all aspects of your brand’s identity
  • Assesses your company’s performance profile and evaluates performance claims
  • Explores vision, purpose and desirability of your brand
  • Identifies untapped growth potential
  • Develops outstanding and compelling communication strategies
  • Increases value and promotes long-term market share.
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BrandChart

BrandChart is how 76West solves modern brand communications. These tools are part of our approach to helping business succeed.

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